TRIBES INSPIRING WORKPLACES ANNOUNCES TODAY WHAT HERO-TRIBE WILL TAKE UP RESIDENCE IN THE SECOND GERMAN LOCATION.
Frankfurt, Thursday 3 May 2018 – Tribes Inspiring Workplaces announces today what Hero-Tribe will take up residence in the second German location. Tribes Frankfurt Garden Tower will be officially opened on 23 May, and will be in the theme of the Dukha, a tribe from Mongolia. Tribes members can be inspired by the special insight of the Dukha: the power of adoption of properties, characteristics and behavior in order to connect to your environment.
Innovative office concept
Tribes offers an innovative office concept with inspiring interiors to its members. The Dutch company offers flexible workplace solutions, meeting rooms and virtual offices in all its locations. Apart from that, Tribes also offers offices custom built to its clients’ wishes. “Our members get access to a worldwide network of state of the art workplaces and meeting rooms – depending on which of our five different memberships they choose”, says Chief and Founder of Tribes, Eduard Schaepman.
Schaepman found inspiration with the 34 remaining nomadic tribes. Every Tribes site pays homage to one of these tribes, the so-called Hero-Tribe. Their traditional materials, colours and patterns are reflected in the design and the interiors. For the second German Tribes location, this will be the Dukha. The Dukha know all about mirroring-techniques, in which they adapt the properties of their pray, in order to catch them. Members of Tribes can learn all about the Dukha and their special mirroring skills in the Frankfurt location, a theme that’s also important for entrepreneurs.
The first Tribes location was opened in the Netherlands in May 2015, after which Tribes expanded very quickly with 16 locations in the Netherlands, four in Belgium, and one in Germany. Tribes has opened Tribes Düsseldorf GAP on 22 February and will open after Tribes Frankfurt Garden Tower on 23 May, another location in Frankfurt, near the Oval Station in July 2018. The revolutionary provider of flexible office solutions, continues to spread over Germany. ‘The demand for our inspiring flexible offices increases in Germany. The stationary office is dead’ says Schaepman. ‘The modern job market in Germany is no longer static, but flexible and requires workers to be flexible, too. But it’s in peoples’ nature to want to meet each other and exchange opinions. For this, they need a place to meet, to exchange ideas and tell stories. That’s what I wanted to create with Tribes: a modern campfire; a checkpoint on their wanderings, where business nomads can meet. No matter where in the world they may be’.
CEO in Campaign
Every Tribes location has its own campaign image, showing a modern business nomad in the skin of a real tribes-man. Schaepman is the very first CEO around the world who poses himself for the campaign images. For the Frankfurt location Schaepman poses as a Dukha, adapting properties and characteristics from a reindeer, in a wintery environment.