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Tribes chooses for the fearless Vanuatu in Frankfurt

Tribes Inspiring Workplaces
Jul 11, 2018 4:00:00 PM

Frankfurt, Thursday 5 July 2018 – Tribes Inspiring Workplaces announces today what Hero-Tribe will take up residence in the third German location. Tribes Frankfurt Central Station will be officially opened on 11th of July, and will be in the theme of the Vanuatu, a tribe of the Vanuatu archipelago. Tribes members can be inspired by the special quality of the Vanuatu: taking risks without showing any fear.



Innovative office concept

Tribes offers an innovative office concept with inspiring interiors to its members. The Dutch company offers flexible workplace solutions, meeting rooms and virtual offices in all its locations. Apart from that, Tribes also offers offices custom built to its clients’ wishes. “Our members get access to a worldwide network of state of the art workplaces and meeting rooms – depending on which of our five different memberships they choose”, says Chief and Founder of Tribes, Eduard Schaepman.


Hero-Tribe Vanuatu

Schaepman found inspiration with the 34 remaining nomadic tribes. Every Tribes site pays homage to one of these tribes, the so-called Hero-Tribe. Their traditional materials, colours and patterns are reflected in the design and the interiors. For the third German Tribes location, this will be the Vanuatu. The Vanuatu have a special ceremony to celebrate the harvest: 'land diving', the ceremonial jump of a high self-built tower. The new location is all about a taking a leap of faith, because just like the Vanuatu, as an entrepreneur you have to take risks without knowing where it ends," says Schaepman.


German expansion

The first Tribes location was opened in the Netherlands in May 2015, after which Tribes expanded very quickly with 16 locations in the Netherlands, four in Belgium, and three in Germany. The revolutionary provider of flexible office solutions, continues to spread over Germany. ‘The demand for our inspiring flexible offices increases in Germany. The stationary office is dead’ says Schaepman. ‘The modern job market in Germany is no longer static, but flexible and requires workers to be flexible, too. But it’s in peoples’ nature to want to meet each other and exchange opinions. For this, they need a place to meet, to exchange ideas and tell stories. That’s what I wanted to create with Tribes: a modern campfire; a checkpoint on their wanderings, where business nomads can meet. No matter where in the world they may be’.


CEO in Campaign

Every Tribes location has its own campaign image, showing a modern business nomad in the skin of a real tribes-man. Schaepman is the very first CEO around the world who poses himself for the campaign images. For the Frankfurt location Schaepman poses as a Vanuatu, taking the ceremonial jump.

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