Amsterdam, Friday 1 March 2019 - The striking flexible office concept Tribes Inspiring Workplaces has been nominated by the Dutch Marketing Awards as Scale Up of the Year 2019. Chief & Founder of Tribes, Eduard Schaepman says he is extremely proud and sees the nomination as recognition of the success of the innovative Tribes.
All submitted cases for the scale-up category, consist of companies that have left the start-up phase behind them, and are now growing to the next level. In doing so, they have an appropriate choice of communication channel, focus, value proposition and demonstrable performance and don’t use advertising in the traditional sense. The marketing strategy makes the essential difference in translating the brand, in which Tribes claims to have succeeded. Schaepman: 'Right from the start, marketing has played a major role at Tribes, but I prefer to talk about an experience, because that is what we offer. It's not about offices or a workplace, but about the overall picture. It's about the service, the vibe, the facilities, the inspiration and the people. With a nomination for the award of best scale-up by DMA, the success of our marketing strategy is confirmed, and we are proud of that!’
Other nominees in the category for best Scale-up are New Horizon, Picnic and Beequip. The winner will be announced on 26 March 2019, in KIT Amsterdam. The Dutch Marketing Awards are an initiative of NIMA.