myATTTD is an FMCG brand that rebels against taboos and prejudices. Their line of intimate care products tackle all shameful painpoints that most people have. Sweaty hands, smelly balls, shaving private parts are some of the topics they tackle in a shameless and loud manner.
"Shame prevents us from enjoying every second and every interaction with other people. What happens to us when we are ashamed? When we are confronted with taboo subjects? We apologize, make jokes, ignore the situation or run away. But what would happen if we could just get away from all this? Being free at last.... myATTTD is our statement of freedom to a world full of taboos, conventions and prejudices. We believe in a generation of strong, independent personalities who are ready to break free! With myATTTD we give them the right platform and create a movement that rebels against taboos: Shameless. Loud. Rebellious."
Quentin Ojeda is the marketing director for myATTTD and has been working on this concept for a few years now and realized the launch of the company in September this year. He is member at Tribes Düsseldorf.