Member in the Spotlight - Marc van Zuijlen of Savvy Moves
It’s time to introduce another amazing Tribes member!
Marc is not only a valued member of Tribes Raamplein (Mosuo), but we are also happy to have his expertise working alongside our very own marketing team. Marc is a Google Ads specialist in connecting businesses with their target audience and helping businesses to grow online.
In this interview, Marc shares more about his work, his new rebranding, and about being a member at Tribes!
Hi Marc! Could you tell us about yourself and your business?
I am 34 years old, and I live in Amsterdam. I have been active as a Google Ads / Search Engine Advertising (SEA) Specialist since 2016. I help businesses get found directly in Google. In this way they get in contact with their target audiences who are searching for their products/services, which helps my clients grow in revenue or leads, depending on their business goals. Most of my clients are active in eCommerce, (B2B) SaaS, B2B, Healthcare and Services.
For e-commerce clients, I focus on generating extra revenue and profit via mostly shopping campaigns. For B2B, SaaS, Services and Healthcare the goal is generating qualitative leads for their businesses.
How did you get started in Google Ads, and what led you to starting your own business?
I started at Google Partners, which is a program from Google that helps agencies grow via Google Ads. I followed a very intensive Google Ads training course, and for me this was the best learning school I could wish for because I got to learn from Google. At that time, I was responsible for the growth of dozens of agencies in the Netherlands, and I still apply the learnings from that time for my clients today.
I have always dreamt of starting my own business, but before that I wanted to gain working experience in online marketing. I started in affiliate marketing and after that I rolled into Google Ads. Then in 2018 I saw the opportunity to start my own business
How did you find it, starting your own business?
It’s been really enjoyable; I like the thrill of it! I find it very rewarding to manage all aspects of the business myself and when I obtain a client and help them to grow with my collaboration, I get a lot of energy from that. I find it very exciting, and I haven’t regretted it since day one.
Can you tell us how getting help with Google Ads is beneficial?
The main benefits of Google Ads is that you can reach people that are searching for your products or services. Your ads will be highly targeted to your audience. If you have goals that you want to grow in leads or revenue for example, then reaching people who are searching for your products/services could be very fruitful for your business. It is also very easy to measure success by tracking the website visitors and all valuable actions that they take on your website. In this way you can quickly see where to invest in your campaign to boost your return on investment.
Another benefit is that your business can get visible on Google very quickly. In comparison with Search Engine Optimization (SEO) it can take longer to be visible on certain keywords. But via Google ads, I can make sure that you’re being found within half an hour.
What makes your business unique - why do clients choose you?
I’m 100% specialized in Google Ads and I only work together with other specialists who are fully focused in one online marketing channel. I sometimes get questions from clients asking if I can help them with other marketing channels, but I believe that it is better to focus on being a 10 in a certain channel than a 6 in multiple different channels. That’s why I work with other specialists to guarantee high quality service.
Also, due to the many developments in Google Ads, it is a true specialization as it's super important to stay updated, so I can be proactive in this field and deliver the best possible results for my clients. Also having extensive knowledge in relevant and additional marketing tools is where you can make the difference.
What is your favorite aspect of your job?
The many businesses that I get to know and the collaborations with my clients. I always focus on creating a win-win situation with my clients. That gives me energy. But also that my business in Google Ads is constantly evolving. It really motivates me to stay ahead of my game.
We love having you as a Tribes member! Can you tell us why you choose to join Tribes?
I was initially visiting a lot of coworking spaces to find which was the best for me and after a while, I realized I was constantly going back to Tribes Raamplein.
I really love the location of Raamplein. I like that the space is open, and it is very easy to get in contact with other like-minded people. The Tribes community was for me the decisive factor to join Tribes.
It has benefited my business in a very good way, as I got in touch with many companies and have even been in collaboration with Tribes since this summer, and it has been a very good collaboration so far!
Finally, can you tell us what the future holds for your business?
2023 is going to be a very exciting year for me. In 2022, I’ve been working on my rebranding and new website. I will also start collaborating with a partner that is specialized in B2B SaaS, demand generation and Social Ads to help my current clients grow even more.
The name is Savvy Moves and the website is www.savvy-moves.com. Our goal is to scale the revenue of B2B SaaS and eCommerce companies via Paid Advertising. We combine our specialties in digital strategy, demand generation and Paid Advertising to help our clients grow in leads and revenue. Together we have over 10+ years of combined experience in them. We have helped dozens of clients maximize their leads and revenue.
If you would like to know how we can help your business grow via Google Ads and Social Ads, let me know. We offer free account audits and consultations! You can always call me on +31 639341368 or email me on firstname.lastname@example.org.
Thank you, Marc!